ADVERTISEMENTS: Sales Promotion: Meaning, Definition, Objectives and Importance of Sales Promotion! We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Dictionary entry overview: What does sales force mean? 7.1.1. Also, retailer promotions address consumers at the point of sale. and, in particular, the meaning of the term "sales promotion." The promotion has three specific purposes: communicating marketing information to consumers, users, and resale persons. The Meaning and Scope of Sales Promotion It is a direct inducement that offers an extra value for the product to the sales force, distributors, the ultimate consumer with the primary objective of creating an immediate sale. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Sales force management 1. Sales promotion is the process of persuading a potential customer to buy the product. 4. It was totally sporadic and unplanned. When the manufacturer realizes that after the initial deal the inventory levels at the retail level are quite low or depleted, such an offer helps … Meaning and Definition: Sales promotion refers to ‘those marketing activities that stimulate consumer shows and expositions. A visit to your nearby supermarket will reveal numerous sales promotion schemes of various products, simultaneously vying for our attention. Discuss various sales promotion tools in international marketing to enthuse consumers, middlemen and own sales force to buy/promote the product. 3. 3. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. • SALES FORCE (noun) The noun SALES FORCE has 1 sense:. the process by which the receiver assigns meaning to the symbols encoded in the message. Therefore, the sales forecast indicates as to how much of a particular product is likely to be sold in a specified future period in a specified market at speci­fied price. However, sales force is expensive and companies are looking forward to managing them in an efficient and effective manner. Sales force effectiveness (SFE) is driven by the decisions, processes, systems and programmes that sales leaders are accountable for. ... a promotion strategy that calls for using the sales force and trade promotion to push the product through channels. The term ‘Promotion’ originates from Latin term, promovere meaning to move forward. Events and Experiences. Sales-force promotion Manufacturers appoint salespersons to sell or distribute their products. Promotion to establish a franchise with the consumer: aims to promote product positioning and a sales message in the deal. Sales force promotion schemes are necessary to increase sales. Workload approach is based on calculation of total annual calls required per year divided by the average calls per year that can be expected Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). The manufacturer sets a target of sales for a year. Marketers employ a remarkable variety of sales promotion tools in marketing. Promotion for the sales force: aims to stimulate the sales force and achieve more effective results in the sales colors of the group. As sales headhunters , we know that a career in sales is a fast paced, demanding, and exciting job. 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