Ultimately, a continuous strategy planning process needs to be built which can be executed on demand. This not only impacts how a consumer researches and selects their financial institution, but also how transactions are conducted. The problem is that in other research done by the Digital Banking Report, and virtually every consultancy, financial industry influencer, and even financial organization, the progress on any of these objectives is far less than the potential. If an organization is not committed to implementing the strategy, the planning effort may turn into a demoralizing factor . More than 50% of banking transactions are now conducted through digital channels. Being proactive can improve differentiation versus the competition and enable the efficient deployment of resources. 18 No. Unfortunately, just having a strategic plan is not enough. Unfortunately, most organizations either don’t understand the difference, or are unable to move away from traditional banking enough to think like a technology organization. Summary financial forecasts - income statement, balance sheet and key performance metrics. There are several elements that are important for inclusion in any strategic planning process: Assessment of your current environment: market, economy, regulation, legislation and other elements that will influence your organization. This article was originally published on November 28, 2018. No purpose - or value - in creating a written plan if it sits on a book shelf or in a folder on your computer. S. L. ADEYEMI DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF ILORIN ABSTRACT The purpose of this paper is to analyze the CEO’s strategic role in the strategic planning system in the Nigerian banking industry. Strategic Planning is the process of defining your desired future state and setting your direction - where you want to get to and how you will get there. Bringing agility into strategic planning requires accurate forecasting followed by accelerated decision making through a lean process. to payment transactions (Apple Pay, Google Pay), to P2P (Venmo, Facebook, Square Cash), every part of the payment product line has moved away from traditional financial organizations. the relevance of strategic planning process in bank marketing. The occurrence of economic extremes has negatively impacted the performance of most businesses. According to the Digital Banking Report, investment in machine learning and artificial intelligence initiatives remains focused on risk and fraud elimination as opposed to improved consumer engagement. The Federal Reserve’s response to the recession in the last decade has had a continuing, unanticipated impact on community banks. The result was not only an increase in loan volume, but increased customer satisfaction and a cultural shift within the organization that there was a commitment to becoming a digital bank. For the past few years, the top trends mirrored the top strategic objectives mentioned by financial services organizations worldwide. Structure for Strategic Plan of the ‘ABC Bank’ (2017-2020) 3rd Highest income in the banking industry in the Total operating Where are we now income that has grew by 10.44% to Rs. With the phasing-in of the Basel III capital rules and stress testing implemented for larger financial institutions, capital planning has elevated importance. “Organizations believe P2P payments and mobile wallets are increasing in importance compared to other payment solutions, with most organizations believing real-time payments and P2P provide significant opportunities in the future.”. Evaluation of your strengths, weaknesses, opportunities and threats - SWOT analysis. Is it time to change the road that you are traveling down? This shortcoming has plagued the industry for several decades. Want Insight on the Latest Digital Payment Trends. They have come to expect that these statement usually are nothing more than ‘lipstick on the cost reduction pig’ presented by financial institutions as ‘benefits’ to the consumer. Regardless of which app rises to dominance, as the boundaries between point-of-sale and digital commerce become increasingly blurred, the ultimate winner in the race to make payments a more seamless, less time-consuming experience will be the consumer – but only if organizations act on the strategic planning goals that have been set around this important product set. Business strategy is simply a game plan for success. Business realignment. Facebook It is much easier to deploy digital solutions than to be a digital organization. Finally, a strategic plan increases operational efficiency, helps to increase market share and profitability, and makes the overall business more sustainable in the long term. For the past few years, the top trends mirrored the top strategic objectives mentioned by financial services organizations worldwide. In many cases, there is even evidence that organizations will say they are moving forward on an objective, but investment (human and financial) does not reflect this ‘commitment’. Top 5 Strategic Challenges in the Banking Industry Optimizing the Mobile Experience. Fundamental changes in the financial services industry provide both challenges and opportunities to strategic planners. Discuss about the Strategic Planning for Analysis of Westpac Corporation. 41.282 billion while Total operating expenses for the 12 months was up 10.04% to Rs. Strategic Planning is the process of defining your desired future state and setting your direction - where you want to get to and how you will get there. Recruit and Retrain Talent. Done well, a strategic planning process allows organizations to set a direction, providing objectives and goals that are used for assessing progress across the organization. Applying data an… The top five areas that almost every organization agreed upon as being important for success (in slightly different orders each year) were: These are all valid objectives, with the prioritization of these objectives being different at every organization. Disruptions in banking are pushing banks to take more explicit strategy decisions. Your strategic plan should be documented in writing. It is time to commit to changing the entire strategic planning process and taking steps that support your plan … or stop wasting your institution’s time and money on a process that will never produce the desired results. In return for this enhanced value proposition, consumer will be more satisfied, more loyal and will deepen their relationship. 69 Chief bank planners were selected for the study from banks that are generally considered to be at the leading edge of bank strategic planning in Nigeria. The demise of those organizations that are just going through the motions of strategic planning may not occur in the next 2-3 years, but the marketplace will soon reward the banks and credit unions that have prepared for a new banking era. Find out how growing demand for digital payments is shaping the current payments landscape for financial institutions. The growth of fintech has revolutionized financial services, changing traditional practices and customer expectations, but one innovation opportunity remains left behind—the financial calculator. With the influx of new competitors that are offering better financial solutions by combining data, analytics and digital technology, traditional financial institutions need to prioritize the entire data and analytic function. Everyday low prices and free delivery on eligible orders. Your strategic planning process should be designed to the unique culture of your organization. Challenge your key assumptions on the future. Your strategic planning process is your key to making these course corrections. Make the strategic plan document readable and actionable - and create executive summary. A survey conducted in February 1980 on planning practices in 134 major U.S. commercial banks found that 76% of them had institutionalized the prepara That is why ATMs were introduced and why mobile banking was promoted so heavily by banks and credit unions – to reduce costs. These firms are leveraging usage intelligence, feature-based packaging, and flexible consumption as part of their monetization strategies to use insight to generate more revenue. But what exactly is open banking, and why is it so important? The best planning efforts will never drive positive outcomes if institutions don’t commit to, and invest in, strategies that will change the way they do business. Buy Strategic planning in the investment banking industry by Ian R. N Bund (ISBN: ) from Amazon's Book Store. These projections can add to your discussion on assumptions for your strategic plan and provide an early indication of what to expect in the future. Taking a page from some of the larger digital businesses, banks can … Summary assessment of your current operating environment, including key risks to be mitigated. All content © 2021 by The Financial Brand and may not be reproduced by any means without permission. However, the biggest planning issue in the financial services industry doesn’t usually center on inadequate involvement in the process, lack of goals and objectives, inability to assess the marketplace realities, or even a lack of commitment. This strategic plan lays out our vision for the Bank: setting out the market failures we are targeting and the critical groups of smaller businesses we are aiming to support, explaining the Bank’s objectives, structure and values, and the standards we will assess our performance against. Citation Lester, D.R. Staff ReportKARACHI: Kazi Abdul Muktadir, Deputy Governor, State Bank of Pakistan (SBP) has said the central bank is developing a new five-year (2013-17) strategic plan for Islamic banking industry. The impact of not adjusting to market realities has been camouflaged by positive financial results (in most cases). ( Read More: Banks Play Catch Up With Technology As They Concede The Battle for Payments ). By Jim Marous, Co-Publisher of The Financial Brand, Owner/CEO of the Digital Banking Report and host of the Banking Transformed podcast. Unfortunately, while most banks and credit unions have data organized to see product and organizational metrics, significantly fewer have applied this insight in a way that can differentiate the organization from a customer or member perspective. that have simplified everything from purchasing products to digitizing every component of a travel itinerary. Development of a financial forecast for your most likely planning scenario - and alternative scenarios. The Strategic Management in Banking programme provides senior bankers and board members with the opportunity to reassess and explore the future of banking, developing new approaches for strategic management in a fast changing environment. Swift execution through strong collaboration of stakeholders and linked incentives beyond annual target setting is also required. Despite being the primary stated strategic objective for most financial services organizations, most customer journeys have not changed much since the early 1980s. As leadership passed from one generation to the next, learn how Guaranty Bank & Trust preserved its local flavor even as it embraced a new vision of growth. As with the other strategic planning objectives, knowing that this must be done has not resulted in a significant change in investment or talent deployment. You can follow Jim on Twitter and LinkedIn, or visit his professional website. Yet most banks are relying on legacy strategic planning tools and processes that won’t allow them to see – and solve – upcoming problems. Consumers want simple ways to interact with their financial institution that will be contextual to their personalized needs. they do not want to visit a branch unless absolutely necessary. This study examines the strategic planning practices carried out in the high-performing banking industry in the Indonesian context. As opposed to simply converting all of the lending paperwork into digital forms, management completely rethought the way digital technology, customer data, and revised back-office could work together to reduce friction and increase loan customers. Since the start of 2020, mobile banking app usage has seen more than a 50% increase. Identification of key current and future risks expected to impact your organization over this planning time frame. This requires modifications to the existing planning process. and Kleiner, B.H. In the majority of cases. “Organizations are increasing investment in payments solutions to improve the customer experience and to support new solutions, focusing the most on P2P payments, mobile wallets and debit cards,” according to Fiserv. Virtually every strategic plan goal or objective requires the application of data and advanced analytics to maximize success. 34-39. And your journey will have ups and downs. Almost every strategic plan in banking includes a major section around reducing costs. COVID might be a catalyst for change that drives the industry forward—but what will lending look like post-pandemic? In other words, many organizations are not backing up their strategic plans with definitive action. Every year, the Digital Banking Report does research on the Trends and Predictions for the upcoming year. 5 Topics Banks Should Discuss During 2019 Strategic Planning Deposit Flight. Days Hari 1 1. Today’s consumer is wiser than ever around statements made by banks and credit unions regarding “product improvements” and “simple and easy”. The top five areas that almost every organization agreed upon as being important for success (in slightly different orders each year) were: 1. Corporate Planning : Strategy, Operation, Budget, and Investment 2. Materi Training Strategic Plan & Budgeting for Banking Industry. Mengenali Pola Pendapatan, Perilaku Biaya, dan Unit-Unit Kerja Perbankan Analisis SWOT : Validasi Visi, Misi, dan Strategi 3. The Financial Brand - Ideas and Insights for Financial Marketers, Intelligent CRM for Financial Institutions, Open Banking Explained: The What, Why, and How, Customer Journey Orchestration 101 for Financial Services [Free eBook]. (1995), "Management Strategies in the Banking Industry", Management Research News , Vol. Remind your Board how to fall crazy in love. The banking sector is one of the major areas that have promoted entrepreneurial activities in the most parts of the globe. Increased Cost of Funds. The most enlightened banks understand that to become truly digital they need to update their systems back to front. Your written plan - while comprehensive - needs to be clear, concise and readable. YouTube. ( Read More: Competitive Survival in Banking Hinges on Artificial Intelligence ). An excellent example of “being digital” is when mBank in Poland wanted to build a digital lending solution. This field is for validation purposes and should be left unchanged. The basic premise of business realignment is to exit business lines that have … Due to huge volumes of spam submissions, and issues with email providers like Gmail, Yahoo, AOL, Hotmail, Outlook and others blocking our newsletters, we no longer allow subscriptions from these providers. Realistically, you must assess the bank’s strengths and weaknesses in comparison to current and future competitors. The team had to rethink application processes, credit scoring, risk, fraud, approval criteria, up-selling processes and deployment of mobile offers so that over 75% of their customers had a standing offer for a small personal loan delivered on their mobile device. Corporate planning takes on many forms. Over the years, your destination may change - slightly or significantly. A plan may fail if the right people are not involved in the process. mBank put all involved departments from the bank in one room, at one time, with the goal of offering the majority of their customers a loan within 15-seconds. These are iterative improvements in the use of data and analytics as opposed to the transformational improvements needed. An empirical study in the Indonesian banking industry. The banking industry is changing quickly, with a requirement to meet the … Many banks have recognized that they need a truly differentiated strategy as the industry’s economics have come under pressure from new technology and entrants with disruptive business models. Download this executive-level study examining the critical role of intelligent CRM tools when building digital relationships. Strategic planning has been used extensively both in the private as well as in the public sector to improve the performance of organisations. Your strategic plan ensures that employees and others are working together toward the same goals and objectives. At many financial institutions, the strategic planning process fails because the planning is done simply to say that bank or credit union has a plan. LinkedIn Strategic planning also allows organizations to be proactive, by better understanding opportunities and threats that may be on the horizon. Longer range planning - more than one year - provides you with better insights on future investments in people, capital, IT and other resources and when you need to make those investments. As the economy continues to rebound from the Great Recession and inflation rises with the recovery, U.S. Mastercard's $825m acquisition of Finicity confirms the importance of open banking. Is your mobile experience meeting consumer demands? No other industry has access to more individual transaction, behavior, and demographic data than banking. This is important as a written plan allows all participants to read and appreciate - employees, board of directors and regulatory agencies. They want financial solutions that are proactive and reflect real-time activities and needs, not pre-scheduled product campaign messages that provide minimal value. Your strategic plan ensures that employees and others are working together toward the same goals and objectives. Strategic planning is a management activity to set priorities and ensure stakeholders work towards achieving them. Strategic planning has been used in the banking industry for many years now, but its importance has been seriously reevaluated since the financial meltdown of 2008. Recognize that this document is a guide for your direction - and it will undergo ongoing changes. Create a financial supermarket. This is not because the consumer hasn’t changed — most banks and credit unions have not adjusted to market realities. Identify a key issue to help drive focus (e.g., break through an asset threshold). Today, no matter what the channel, the user experience has become just as important as your brand value, the products and services you offer - even your strong experienced team. This is the result of consumers being exposed to non-banking tech organizations (Amazon, Google, Facebook, etc.) Please use a corporate/work email address instead. The following are links to key resources for banks, credit unions and financial institutions for strategic planning: Community Banks: Charter Changes by State, Community Banks: Number by State and Asset Size, Community Banks: Loan Growth by State and Asset Size, Community Banks: Deposit Growth by State and Asset Size. From merchant services (impacted by Square, Paypal, etc.) Every year, the Digital Banking Report does research on the Trends and Predictionsfor the upcoming year. The South African banking industry is well regulated and oligopolistic by nature. Twitter They are not embracing disruption of “banking as usual.” This is a recipe for failure — and reinforces that the strategic planning process at many organizations must change immediately. Come learn why 2021 is shaping up to be community financial institutions’ time to rebound, and why your CEO should lead the charge. Digital tools and advanced technologies can be valuable facilitators of agility. If there is other information desired, please contact BankingStrategist. Subscribe to The Financial Brand via email for FREE! In fact it is suggested that a combination of strategies be used to incorporate one corporate strategic plan” (Want, 1990). Jim Marous is co-publisher of The Financial Brand, host of the Banking Transformed podcast and owner/CEO of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 200 reports in the digital archive available to subscribers. Many banks are now required to submit strategic plans to the U.S. Department of Treasury in order … Armed with new strategic objectives and initiatives around applying data and insights, banks and credit unions can begin to use digital technology not just to save money, but to generate new value for consumers and new revenue for themselves. Finally, your strategic planning process should lead directly into your annual operating planning for the upcoming year. In a world where payment transactions represent some of the most robust insights about a consumer, this shift is not favorable. Or if there is a complete naivety about marketplace conditions including opportunities, threats and changes that could impact the institution’s future viability. 17.306 billion in 2015. Strategic planning rapidly became popular in the banking industry in the course of the 1960s and 1970s. Banking Industry Sales Strategy: Service Beyond Customers’ Expectation More than the usual services expected by the customers to bank employees, especially bank tellers, it is not only having the best options and programs that make a very popular and highly patronized bank. Too often, bank executives and directors will construct a strategic plan from old plans, strategies found online or just brainstorming based on emotion or intuition. It should be "your" strategic planning" process. Mobile Payments. Part II of this blog post will focus on 5 strategic plan components that take charge of the future, including strategic goals, action plans, and measuring results. “Being digital” requires a rethinking of entire processes from the core of the organization as opposed to turning paper into PDFs. Presumably, in the context of the article, the leaders of Standard Chartered bank reflect ‘high ambition’ which means “that they forge a more powerful strategic vision by drawing on an expansive view of their companies’ heritage and cultural, organisational and social assets”. Strategic planning (or business planning) is central to the success of your organization. Financial services, however, has become a much faster-paced industry than it was 15 or 20 years ago and is impacted by many more forces, challenges, competitors and opportunities than ever before. Analyze peer and market data. Key elements of the written plan may include: Concise statement on your business strategy. If there is one priority that most banks and credit unions must commit to in order to make the strategic planning process impactful, improving the collection, cleansing and deployment of data is probably number one. The benefits of strategic planning are well documented. Ensure that your leadership team is engaged and contributes - hold an offsite planning session. The challenge is, how far can costs be reduced without impacting the customer experience or limiting investment in important strategic initiatives? IT STRATEGIC PLANNING IN BANKING INDUSTRY 4 focused at discussing information technology importance in strategy planning in banking industry. Other reasons may doom a strategic plan. 3/4/5, pp. Improving the customer journey 2. The biggest barrier is the inability of many banks and credit unions to change. Identify opportunities and threats. There is no single approach to planning. 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