And it’s up to you to recognize your value as a content creator/influencer and ask to be paid. Should i pay for the shipping or not? Another Instagram friend asked what she should do about a restaurant collaboration – her first one! Sponsored Posts Some brands want to drive reach while others want to drive followers to their site. I’m now very good friends with Jen (the owner and designer) and still wear and promote her pieces 4 years later. Hi hi! an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. Photo by Callie Morgan on Unsplash. Or was it a local boutique? We’re here to share our story and tips. Use a DSLR if you can and shoot in natural light. My Instagram feed is EVERYTHING. If you are new: Welcome! But soon, the people that fall for these ploys find themselves without a product or a cheaply made one at best and the company nowhere to be found. After I post the photo, I remove it from the ‘To Post’ folder so I know how many photos I have left to post. I always include a specific detail about their brand, give a compliment and end the message with a question like, ‘Do you ever work with influencers to promote *insert product/business name here*?’. I have a fairly new blog and instagram. It was super helpful!!! I have been asked a lot about how I started working with brands and making money with my instagram. Sometimes you may have to fill out a form with info about your brand and why you’re interested in a collaboration. Your first step should be to understand the brands specific need, wants, and asks. Grab my list of … I t can be really exciting to collaborate on Instagram with another business owner or a blogger, but how on earth do you get started? So we should expect to see a lot more of influencer collaborations in the coming months. Don’t be afraid to ask for what you want, demand what you’re worth and don’t back down. In The Content Planner, I write down short caption themes for when I need to share something on set date (Ex. They just work very hard to have GREAT engagement (say 5% of your followers are commenting and liking posts), and you must have a uniform feed. Videos are great for engagement and showcasing your product. Brands have the budget to pay you for your work. Look for brands on a similar playing field in terms of size and reach, and develop plans that are a clear win-win. Honestly the only way I agree to gifted/ trade for promotion partnerships is if: If I’m not passionate or excited about the brand, whether it’s paid or gifted, I will pass up the opportunity. You can contact via DM, but we have found a more powerful way to connect is to email the Public Relations Manager. When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. These campaigns come in a variety of forms, depending on the brand’s budget, needs, and goals. Either I slide in the DMs, send a quick email or both! This is THE BEST and MOST HELPFUL post I have read concerning blogging thus far. I’m so glad you felt comfortable enough to personally send me an email or a direct message on Instagram. If you haven’t done any collaborations before, don’t stress! (If any swimsuit companies want to work together, please let me know! Thanks again for the useful tips , This post is really helpful, I was searching for for advices online on what to do and I stumble on your blog. That’s my indicator for whether or not it will fit in my feed. When I can see the image count getting low, it’s time to create new content. Don’t brands send stuff for free if they are reaching out to you? It’s an effective way to grow your brand, connect with your exact customer and make sales. We will briefly mention when and to whom you need to send this or that template. As a planner addict, content creator and online business owner, planning my content is an absolute MUST. +400,000 Instagrammers are already using Preview App to edit, plan & schedule their feed. If the account content strategy is effective, these followers will become customers, likely within a short period of time. If you want more Instagram tips for your business, click here. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. My content plan is a guide that I constantly tweak, sometimes even months ahead of time. My posts always have a strategy. These users can influence the online marketing of your product and services. It’s easier than you think. I am confused. My name is Kat Gaskin (@katgaskin) and by trade I’m a graphic designer turned content creator and solopreneur. Wondering the best way to contact a company? It’s also completely FREE. It boils down to which brands. Please help. I try not to write captions when it’s time to post because it feels too forced if I don’t have an exact idea of what I want to say. Thanks in advance . I made sure that the monetary payment was fair because the brand planned to use my content outside of social media. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … This was so helpful as I woke up THIS MORNING to my first ever (legitimate) brand deal email. It was with an incredible jewelry brand from Oahu, Tidepool Love. Some brands may ask for the photos you take and produce to repost on their Instagram page. Got a message for brand promotion for the first time. Yes i have a similar question, A brand recently reached out to me and asked for a promotion but the problem is i have to pay for the shipping. I always make a ‘hitlist’ ahead of time of about 20 brands and accounts I want to collaborate with. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. It’s also completely FREE. They should be short, sweet and to the point. I alternate between different types of content and captions (Ex. How to Negotiate (Paid) Brand Collaborations is available for $120. Also, I am assuming if a fashion brand reaches out to me that means they will provide the clothing for free right? For instance if a swimsuit company reached out and I hadn’t worked with a swimsuit brand before, here is what I would send: Hi Brand! Thank you Kat for taking us behind your feed! So when a brand reaches out, please don’t be afraid to ask for payment! I don’t know if that’s a weird question to ask HAHA. She is going to tell you exactly how she manages her Instagram to collaborate with brands and promote both of her shops. I personally didn’t start asking to be paid until after I passed 10,000 followers. So don’t feel pressured to ask all these questions in the initial email! ), but most brands will respond with, at least, an email address you can contact. Working with brands on Instagram without a blog. THANK YOU. I write this list down in The Content Planner because there’s a specific ‘Hitlist’ section prior to each month. How to collaborate with brands on Instagram? I hope this blog post helps you and others of you out there landing your first brand collaborations! They ideally point to a common topic of discussion and push the influencer to get on a call with you. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! I had no idea when and how to start charging. The one thing that remains the same for my accounts is that I only post what I like. She has over 50,000 followers on Instagram, is brightening EVERYONE’S feed with her tropical photos and collaborates with her dream brands on Instagram. Part 2: Tips & Tricks for Writing an Excellent Influencer Collaboration Email Behind the Feed is an interview series featuring amazing Preview app users. Hey! But it’s up to you to ask the brand for their goals, timeline, and budget. For example, I know I’ll need promotional product and lifestyle photos about a month before a new collection launch. Click the link in bio! When you collaborate with Instagrammers, a good practice is to work with multiple influencers in a single campaign. Collaboration allows brands to share both costs and knowledge. Rap by : SHAD3.. And since our hearts are still in the Rasoda, you should totally checkout the OFFICIAL RASODE MEIN KAUN THA Collection in collaboration with @BewakoofOfficial. Narrow down your audience to female travel bloggers ages 18-24 who travel on a budget to South East Asia with only their backpack. Maybe you and the brand can host a giveaway together? Furthermore, your account needs a strategy, so get planning. This way, I’m maximizing my online growth by hitting on all aspects of content marketing. Remember the 80/20 rule = 80% probably won’t respond and about 20% will. Not being afraid to ask questions and knowing it’s ok to say no if it doesn’t fell right are helpful reminders I gathered from your writing. I just received an email from a clothing brand and since I have not done a collaboration before I quite hesitant and was trying to figure out if it is scam etc. Statista even forecasts that the market size will grow to $2.39 billion by 2019. The most common types of Instagram influencer campaigns are: 1. So say these companies reach out to you, and you now have to contact them. I can access these notes from both my laptop and phone, so whenever a thought, idea or quote comes my way, I immediately write it down. If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. I also designed the planner, but I swear I’m not biased . This was so helpful thank you for sharing!! If the brand refuses to pay or says they don’t have the budget to support the influencer campaign, you can either pass up the opportunity OR ask the brand how you can both co-promote each other on Instagram, Instagram stories, or other social media channels. This has been super helpful . Required fields are marked *. For instance, I had a brand recently ask to submit 5 other photos to be printed in their fliers distributed in all their stores in the Northwest. You’ll hear ‘No’ more than ‘Yes’, but the ones who do say ‘Yes’ will most likely be happy to work together. You may not always get a name (though sometimes you do — yay! Simply google the company name plus “press release.” They wouldn’t have reached out if they didn’t see something in you. Once I share the caption on Instagram, I move it to the ‘Posted’ section. If you don’t have a blog, you can still work with brands! The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others grow and be better. The more specific you can be, the better. At other times, a direct message on Instagram may also work. However, the process of the collaboration is a challenging part. When a brand reaches out about a possible collaboration, I always send them a few examples of my previous collaborations to give them some ideas on how I can support them. I now feel more comfortable working out my own deals. Lots of moms I know collaborate with brands ONLY on Instagram with 500 or more followers! INFLUENCERS tend to have larger social media followings … I had about 1,300 followers when I did my first collab. This is very exciting, but a little nerve wrecking lol. How do we find this person? Your first step should be to understand the brands specific need, wants, and asks. If you’re looking for a resource to help you determine how much to be paid, you can use the Influencer Marketing Hub Money Calculator. Spend a few minutes customizing the message and you’ll triple your chances of receiving a response. The key is to be VERY specific with who you want to target. I got my first brand collaboration email and I had no clue how to go about it. Hi Emma I wanted to thank you for writing this post! Influencer marketing is a trending topic in content marketing. You can just enter your Instagram name and gives you a range of where to start charging. If you have a business or brand, you can’t afford not to be on Instagram. Quote, storytelling, generating comments, motivational, giveaway, promotional, a photo of me…). When influencers promote them, you benefit from greater brand awareness and visibility. Say you do. Instagram influencer marketing is all the rage, as you already know. The difference between being a BRAND AMBASSADOR v.s. For instance, if a brand wants to drive engagement to their page, what can you offer to send your followers over to their Instagram page? 4 Things Brands Look for in a Blogger Collaboration, 10 Everyday Tips You Can Use to Grow Your Instagram. How do you balance everyday life with taking photos? I thank God for people who know how to and want to share their knowledge ! You may send messages based on these templates when you need to inform your followers about anything related to your brand, introduce them promotions, or just get in touch with them. It really depends on the influencer’s preferences. Regardless of who the brand or company is, don’t feel like you need to immediately agree to the collaboration. Send a perfect collaboration email. Post loop giveaway at 2pm ET). how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! Extremely helpful! Friends featured in our Palm Springs photo shoot: @palmtreesandpellegrino & @kelseythisyear. The brand agrees to repost me on their Instagram or Instagram stories or other digital channels. In 2019, I brought in $40,000 in revenue again, on top of my full-time job in aerospace and last quarter in grad school. Different brands prioritize different things on their influencer campaigns. Instagram Collaboration Message. Love this. My name is Emma. Something that is beneficial for the both of you, and above all, something that would be valuable for your audiences. But don't hesitate. These templates can help in quickly marketing your brand on Instagram. So, make sure that your brand is on-brand with their brand before reaching out. I’d love to give you an idea of what type of content I could create for your campaign. Thanks Emma for this post! I have a notes on my iPhone (Android users can user Evernote) called ‘Captions’ and each account has its own note. I’m 100% self-employed and never want to retire. A brand reached out to me today asking to do a collaboration and I dont have a huge following background. Instagram Collaboration Scams Flag #3 Is Their Message Vague? Very helpful. You should ask the brand how many social media posts they want. Say hello to Kat on Instagram @katgaskin. I live a laptop lifestyle and run 2 eCommerce businesses while feeding my tropical wanderlust. ‘To Post’ has a list of captions that I’ve written ahead of time. Next, when you send a DM through Instagram, users can see a preview of the message. It also takes time for product to be shipped to you so that’s added on to the timeline! I keep it short. If I’m travelling, I shoot as much as possible to build a photo library for when I’m back home in Toronto. By continuing to use our website, you consent to the use of these cookies. I’m glad I stumbled on your post. HOW TO RESPOND TO INSTAGRAM BRAND COLLABORATION EMAILS STEP 1: START BY ACKNOWLEDGING THE PERSON WHO SENT YOU THE EMAIL Start by writing a quick greeting, then state the name of the person who contacted you, followed by a ... FROM BRANDS will typically be more of an “INQUIRY” (brands asking if you want to collaborate or not). I use it every day to organize my daily content across multiple social platforms, set monthly and weekly goals and plan my strategy. I shoot and edit a bunch of photos all at once at least every 2 weeks. In the note, there are 2 sections called ‘To Post’ and ‘Posted’. How to plan your Instagram feed like a pro? Giveaways are a great source of user-generated content which prove to be very useful for brands. In terms of a content plan, I’m SO glad you asked! So ask the brand when they expect the Instagram or blog post to go live. An Instagram influencer campaign is a partnership between a brand and a popular Instagram account to promote a product or service. You’re so excited that a brand finally reached out to you! Typically I’ll go back and forth with company/brand to get all these questions answered. Once I edit a batch of photos, I’ll transfer them from my laptop to my phone using Airdrop and file them into their respective ‘To Post’ folder. Start out by finding out their goals and what they want from a collaboration and then go from there! The only way to communicate the brilliant idea is through email. Super helpful. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. 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